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You concentrate, you squint at your screen, you frown without noticing, and over the years, two little vertical lines start to settle between your eyebrows.
They have a nickname: the "11 lines", or simply frown lines.
The good news is you don't need needles to start softening them. Here's what frown lines actually are, why they form, and how face taping helps reduce and prevent them overnight.
Frown lines are the two vertical lines that form between your eyebrows, just above the bridge of your nose.
Because they often look like the number 11, they're commonly called "the 11s". Skincare professionals sometimes refer to them as glabellar lines.
They usually start as faint lines that only appear when you frown, and over time can become visible even when your face is completely relaxed.
Frown lines form through a mix of daily habits and natural changes in the skin:
Most of these happen without you realising it, which is why frown lines tend to deepen gradually.
Yes. While Botox works by limiting muscle movement, there are gentle, non-invasive ways to support the skin between your brows, and face taping is one of them.
Face & Tape doesn't freeze or pull the skin. Instead, it supports the skin between your eyebrows in a more relaxed position while you sleep, helping to reduce the repeated creasing that makes frown lines set in.
Every night, your brow area spends hours folding, from unconscious frowning to pillow pressure.
Face & Tape gently supports the skin between your eyebrows so it stays in a calmer, flatter position through the night. By reducing that repeated folding, it helps the skin recover in a relaxed state instead of a creased one.
Done consistently, this is what helps reduce the look of existing frown lines and prevent new ones from deepening night after night.
Nighttime is when your skin shifts into repair mode.
But if the space between your brows keeps creasing for six to eight hours, that folding becomes part of the night too. Supporting the skin in a relaxed position gives it more opportunity to recover without the same lines being pressed in over and over.
Applying Face & Tape to your frown lines takes less than a minute:
Never stretch the tape tightly, and always use a fresh strip on clean skin.
Face taping works best alongside a few simple habits:
Face & Tape isn't meant to replace your skincare, it's designed to support it while you sleep.
Many women notice the area between their brows looks a little smoother the morning after taping.
That immediate effect is temporary. The lasting benefit comes from consistency, just like a good skincare routine. Over time, consistently reducing repeated creasing may help soften existing frown lines while supporting smoother-looking skin between the brows.
Face & Tape is made from breathable 100% cotton, so the skin between your brows stays comfortable all night instead of sitting under a heavy, sealed material.
Each strip is also infused with Vitamin C, an antioxidant widely used to support brighter, healthier-looking skin as part of your evening routine.
Most anti-aging routines only focus on frown lines once they've already set in.
Face & Tape supports the skin before repeated creasing becomes permanent, which is why women use it both to soften existing 11s and to help prevent new ones. With 240 strips per box, enough for four to eight weeks of nightly use, there's nothing to wash or reuse. Each night you simply apply a fresh strip.
Softening the lines between your brows starts with one small, consistent habit before bed.
Yes. Botox limits muscle movement, but you can also support the skin more gently. Face taping holds the skin between your brows in a relaxed position overnight, helping to reduce the repeated creasing that deepens the 11s. Used consistently, it helps reduce existing lines and prevent new ones.
Face & Tape supports the skin between your eyebrows in a flatter, calmer position while you sleep. By reducing the repeated folding from frowning and pillow pressure, the skin gets a chance to recover overnight instead of being creased in the same spot night after night.
Many people notice the area looks a little smoother the next morning, but that's temporary. Lasting softening comes from consistent nightly use over several weeks — just like any skincare routine.
Yes. Prevention is one of the main reasons women start early. Reducing repeated creasing between the brows before deep lines set in helps prevent new frown lines while softening the ones you already have.
